The 15 Best Social Media Scheduling ToolsĪs with so many things in our industry, there’s a lot of competition among social media scheduling tools. However, for standalone tools you’ll want to ensure that you get the best value for money.
#BEST SOCIAL MEDIA SCHEDULER COMPARISON SOFTWARE#
As you’ll see below, many social media scheduling tools are part of a larger software package, and therefore included in the price. Pricing: Finally, make sure that the price is right.Your social media scheduler needs to offer a “pause” button that lets you pivot when time is of the essence. The “pause” button: Things happen that we don’t expect, whether it’s major world events, a local tragedy, or even changes in key corporate personnel.Choose a tool that you can easily master, and that lets you quickly make changes when needed. Ease of use in terms of setting up scheduling times and adding posts: Do you really want to “fight” with your scheduling tool? Hardly anyone does, and that’s the way it should be.Otherwise you’ll lose a lot of efficiency.
While support for some platforms is harder to find, ideally, you’ll be able to do all of your profiles from one or two tools. Platforms supported: You need to ensure that your social media scheduling tool can handle the platforms that you want to use.Scheduling features: It almost goes without saying, but this kind of tool needs great scheduling features that are easy to use.Here’s a list of “must-haves” in scheduling tools:
In addition, some schedulers do things differently from others. With that said, social media scheduling tools have a wide variety of features and functions. Otherwise, you risk sending outposts that prove to be irrelevant or worse, offensive, because “times have changed.” What should you look for in social media scheduling tools? In addition, you’ll want to find a social media scheduling tool that includes a “pause” button in case you have to intervene. That’s because if something unexpected happens, you’d have to un-schedule or rearrange posts in the tool, which reduces your batch efficiency. With that said, there is a danger by pre-planning things out too far in advance if circumstances change (like COVID, terrorist events, etc.). This interval can be determined based on several factors, such as how far out you plan social media campaigns, staff schedules, or other company needs. one week, for others one month, for others even longer. No matter how large your business is, you always want to keep a “queue” of content scheduled – for some it is. How far in advance should you schedule social media posts? Most people that use social media marketing tools will have a designated time each week (or whatever their scheduling interval is) where they’ll sit down and set all of the posts for that period. By definition, social scheduling tools are set and forget, unless you need to intervene at the last minute or your plans otherwise change.īecause of the automated nature of these tools, they help you be more effective by publishing social media posts regardless of if you are busy or not.
In particular, they help you be more efficient by batch processing. Social media scheduling tools are important for most social media managers or small businesses. Why social media scheduling tools are important In addition, some scheduling tools help you curate content or manage evergreen posts. Then, they post each piece of content under the designated profile or username. While each tool is different, most have you upload the entire post to their web app, where they store it until the scheduled posting time.
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